Affinio pricing, reviews and more.
Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.
What is Affinio?
Data science distinguishes the Affinio platform from its competitors. Affinio provides unparalleled visualization for cross-channel behavioral insights, cultural intelligence for brands, as well as advanced audience segmentation. Competitors in the industry typically shine in a single direction or rely heavily on social listening which ignores the silent majority of users on a network. Affinio interprets people beyond demographic profiles or what they choose to post about publicly. By analyzing the interest graph, Affinio takes a truly audience-first approach to understanding consumers for who they are on a personal level.
What tech stack does Affinio use?
