ChannelMix pricing, reviews and more.
ChannelMix, a full-service data aggregation platform, is designed to integrate all marketing and media channel data into a single platform so users can analyze and report on it with their favorite BI tool.
What is ChannelMix?
ChannelMix is an end-to-end marketing analytics platform that powers a suite of reporting solutions that have been designed by Alight Analytics to give marketers complete control and visibility over marketing spend, pacing, goals, ROI and more. ChannelMix empowers users to perform basic to sophisticated analysis of their marketing data - from automated channel-level reporting to more advanced attribution and forecasting. The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.
What tech stack does ChannelMix use?
ChannelMix pricing plans
Level 1 - Base
- Automated data aggregation
- Automated source-level reporting
- Cross-channel reporting
- Field mapping across data sources
- Templates for Tableau or Power BI
- Data storage included
- Unlimited users
- Dedicated account management
Level 2 - Add Ons
- Everything in Level 1 - Base package
- First-click, last-click and linear attribution models
- ChannelMix data-driven attribution
- Cross-channel campaign performance reports
- Campaign pacing and optimization reports
- Campaign tracking tool and support
Level 3 - Add Ons
- Everything in Level 1 - Base package
- Marketing performance funnel report
- Holistic pipeline report for sales and marketing
- Sales and marketing pipeline report by geography
- Sales and marketing forecasting report
Level 4 - Add Ons
- Everything in Level 1 - Base package
- ChannelMix True Channel Value machine learning model
- Campaign scenario planning
- Marketing spend optimizer
- Data-driven customer journey analysis