PathFactory pricing, reviews and more.
Enable your B2B buyers with frictionless buying experiences.
What is PathFactory?
PathFactory is the only platform that captures robust, granular metrics on individuals’ content consumption that help marketers: -Personalize content offers to the individual. -Understand which channels and content are working. -Truly know which leads are qualified. Our mission is to enable B2B buyers, removing friction from their journeys, so they move through their path to purchase quickly and easily. Our platform uses our proprietary content consumption data, combined with meta data about what your content is about (derived using natural language processing) to provide micro-personalized content recommendations designed to move each individual buyer through the funnel. Since our Content Tracks iframe in your content and our website guide sits on top of the website, our platform won’t negatively impact your SEO, unlike other Content Experience platforms that replace key CMS functionality.
What tech stack does PathFactory use?
