Astute Social pricing, reviews and more.
A full social media management platform for listening, engaging and publishing. Astute Social helps brands understand customer trends, opinions, and needs, analyze the competitive landscape to make better decisions, and manage customer relationships via social media.
What is Astute Social?
There are three main issues that social data can solve: First, social media is an important component of the customer journey. Without effective engagement and tracking, your social properties can become a mere outlet for customers to vent anger and frustration toward your brand, instead of an opportunity to make customers feel special and important. Social advertising is also an effective way to be a part of the customer journey, allowing the brand to influence purchase decisions. Second, social media can contribute to understanding and predicting market direction. Social provides a faster feedback loop, enabling brands to be more agile in creating product strategy. Third, social media provides insights into new customer segmentation. Previously unrecognized psychographic and demographic data can be uncovered through social data and used to market more effectively.